| ResearchDrivenInvestor.com |
By David Cohen
Today's News - 7/30/2010
You must watch APTD today, it's going to be amazing!
I have received a number of emails from my subscribers recently asking when I would have possible day trade!
Get ready for my sub penny play of the year!
It has been a rough summer for micro cap traders. Liquidity dried up a bit but we kept going strong.
I'm pleased to bring you my next day trade alert!
AlphaTrade.com (APTD)
Most of you are probably already familiar with APTD and at least some of their services.
Like
many of you, I have been using use APTD's services for years to track
stocks on their proprietary Level II platform, view company charts and
track most actives.
APTD
began as a technology company focused on developing a web based stock
quote service that was high quality, comprehensive and affordable.
Over the years, they have augmented that product with
other complimentary products.
We're
not talking about a start-up hoping to make their first big sale. APTD
is an established operation that has averaged more than $5 million per
year in revenues over the past three years!
What many of you may not know is that APTD 's primary focus is now on digital media marketing and website optimization.
I know a little something about this business and believe APTD is spot on with their model.
Every new product APTD develops maintains their standard of high quality and affordability.
They
have five diversified and unique revenue streams: real time stock
quotes - E-Gate; financial information for websites - E-Trax;
advertising, web design and web
hosting services.
APTD
has three websites all providing information and services that
compliment all of their products - www.alphatrade.com, www.zenobank.com
and http://finance.alphatrade.com .
Their
targeted online digital advertising and marketing programs are designed
to serve many functions - every company has a need to maximize their
advertising dollars.
How big is advertising in the U.S. alone?
In
2008 Outsell Inc. published a report where the estimated budget for
advertising and marketing in the USA for 2008 was $412.4 billion!
In 2009, U.S. businesses spent $66 billion on their own direct digital marketing, according to ongoing research by Outsell!
I can personally tell you that marketing costs are not getting any cheaper these days.
Companies
as diverse as Honda, Best Buy, and Chevron are among those who are
mastering digital media marketing, and diverting dollars that used to go
to, and support, "Old Media".
There are two major factors that are pushing companies towards digital media:
1) Digital media offers a far greater impact at a lower cost than print media and other traditional marketing methods, and
2) Digital media is where the people are!
Don't buy it?
Take a look at the growth in internet users in these stats: http://www.internetworldstats.com/stats.htm
The
Internet has brought media to a global audience. Just think of the
prospects for a company that moves aggressively and effectively in this
market, the sky's truly the limit
Internet
marketing is relatively inexpensive when compared to the ratio of cost
against the reach of the target audience. Companies can reach a wide
audience for a small fraction of traditional advertising budgets in
places like radio, tv and print.
While
digital media marketing is obviously exciting, I feel that APTD's web
optimization / SEO (Search Engine Optimization) focus is in the right
place at the right time.
While
paid search gets most of the attention and money, marketers are
increasingly turning to SEO to acquire new customers. All four options
are expected to experience increased spending through 2013.
By
then, according to emarketer.com, total US search marketing outlays
will reach nearly $23.4 billion, and marketers will be spending more on
SEO than on contextual advertising!
SEO is one of the most powerful methods any business can use to drive sales and growth on a limited budget.
Whether you are investing in SEO or not, you can be fairly certain that your competition already is.
Because
SEO is a longer term investment, smart business owners are investing in
SEO today so they can reap the benefit in 6 to 12 months from now. They
know that if they wait another 6 months or a year, it might take 12 to
18 months to achieve a top ranking.
Do
you want to see some other publicly traded companies with proven track
records who have been setting the bar in this industry?
Omnicom
Group Inc. (NYSE: OMC) is a leading global advertising and marketing
communications services company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations and
other specialty communications services to more than 5,000 clients in more than 100 countries.
Rev: $12.6B
Current stock Price: $37 range
Interpublic
Group is a global provider of advertising and marketing services.
Through our 40,000 employees in all major world markets, our companies
specialize in consumer advertising, interactive marketing, media
planning and buying, public relations, and specialized disciplines
Rev: $6.04B
Current stock Price: $8 range
These are the footsteps in which APTD is diligently working to follow! I am not proclaiming that APTD is ready to trade at those levels or ever will, what I am saying is that the potential is infinite.
APTD's
marketing strategy is building products and creating services that can
survive and prosper in all economic times especially those times that
are most challenging.
APTD's
advertising programs are a significant portion of their revenue now and
their web traffic is building constantly. They aggressively market all
of their products and services to the financial community which we love.
Their strongest revenue growth for 2009 came from their advertising
programs and they expect this to continue. APTD has been a steady player
in an industry we know a
lot about!
APTD's
unique positioning in the marketplace is protected by a number of
factors: reasonable price, targeted advertisement placement, high volume
web traffic, valuable associations, strong networking ability, and a
worldwide audience.
One
of the most important elements of APTD's business is their ever
expanding database. Most of the people in their database has an interest
in the markets, makes above average income, is an independent thinker,
and is receptive to new ideas and products.
This
database is expanding as a direct result of their successful
advertising promotions and is generating new business for a variety of
their products.
As always, I encourage my subscribers to do their own due diligence on APTD and to visit their web site at www.alphatrade.com
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High Impact Alerts!
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David Cohen, Editor and Publisher of the Research Driven Investor, now ranked as one of the top five performing micro-cap investment newsletters in America from 2003 to 2009.
David Cohen reveals
penny stocks with: proven management teams, increasing market share,
ballooning revenues,low debt loads, improving financial ratios and much
more...
Well-run companies that have great upside potential. Often these undiscovered, undervalued, or overlooked shares can multiply dramatically in value, over short time periods.
Allow me to prove to you what a winning stock newsletter is all about.
Note: I will be the first to tell you NOT all the eggs will be "Golden" this is a very risky market. Some will be winners and some will be sour apples. |
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