SFIO has an agreement with Leading Points Corporation of Centennial, Colorado to develop an education, marketing and sales strategy for the military and government sector.
Under the Agreement, SFIO will be provided access to introduce its product line to 34 million Americans in the military market representing nearly $2 trillion in annual purchasing power.
Lieutenant Colonel Kevin Sullivan, Founder and President of Leading Points Corporation, said, "...we anticipate there will be a dynamic shift from monies involved in tobacco sales...to that of smokeless alternatives."
Leading Points Corporation, founded in 2004, specializes in marketing to the military market, and are acknowledged experts in matters of securing placement of their clients' products in the military exchange store distribution channel as well as special promotions to the military community.
SFIO was featured on SCOOPDECK, published by The Navy Times in its March 31, 2010 issue.
This article was published fewer than 24 hours after Navy Times broke the news that a smoking ban on submarines is in the works.
Quoting The Navy Times on SFIO, "...its product will keep the smoking lamp lit (but smokeless) for the foreseeable future, and with good reason. The military sold $611 million worth of tobacco in 2005 alone."
SFIO feels that this exposure is highly indicative of the attention the military is giving to the problem of tobacco smoking for our troops as a health issue, but previous attempts by military leaders have been rejected and bans delayed because of the imperative need by our battle weary soldiers to enjoy their smoking habits.
Now, with SFIO's smoke and vapor free cigarettes, soldiers finally have the opportunity to satisfy that need without hazardous consequences!
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